Kawasaki Says Apple Is 98% Engineering, 2% Marketing

927 views · Published 26 August 2011 · 7:17 · Indexed 29 September 2026

Channel: Bloomberg Originals · 2011 · Entertainment

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Aug. 25 (Bloomberg) -- Guy Kawasaki, managing director of Garage Technology Ventures and a former marketing executive at Apple Inc., talks about the outlook for Apple Inc. after Steve Jobs. 
     Jobs resigned yesterday as chief executive officer. Kawasaki speaks with Emily Chang and Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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