Look Who it Was Random video

The Polarities Of Book Marketing

1,995 views · Published 6 September 2018 · 10:57 · Indexed 12 November 2026

Channel: The Creative Penn · 2018 · Education

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Book marketing is not a monolithic thing, it doesn't happen at one single time, and your marketing activities will change over your career as a writer.
There is no magic bullet, only a number of different options that you can utilize along your author journey. 

Here are some of the opposite polarities on the marketing scale that, along with your definition of success, will help shape your marketing activities. 

You will move up and down on these scales with every book and as you change over time. There is no ‘right' way, just a series of choices that can result in multiple combinations of book marketing approaches.
Some polarities include: 
- short-term vs long-term 
- paid vs free 
- income vs brand-building
- first book ever vs next book in an established series
- money vs time 
- marketing the book vs marketing you as the author
- traditional vs indie publishing
And much more. 

Find the article and notes here: 
https://www.thecreativepenn.com/polarities-of-book-marketing/
If you want more, check out: https://www.thecreativepenn.com/marketing/

Or get How to Market a Book, available in ebook, print and audiobook formats. http://www.thecreativepenn.com/howtomarketabook/

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