Nationwide Insurance: Visualization as a means of communication: How to tell a good story
329 views · Published 13 June 2018 · 1:05:44 · Indexed 4 November 2026
Channel: Tableau · 2018 · Science & Technology
"Visualization is a form of communication, just like talking, reading or listening to music. With sight being our primary sense, visual communication has the capability to convey more information in a shorter time frame than almost any other type of interaction. Understanding this is a very small portion of conveying information to other people. You have to know where your data comes from, what your customer needs to do with it and, how to package it and finally how to encourage an organization to embrace it. In order to tell a good story, there are several steps from data to decision; only one of these steps is creating a visualization. Planning, strategy, requirements, etc. all factor in to the telling of your story. The more you understand about these steps, the more robust and informative your visualization story will be. This is part of the financial services track."
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