Driving Change With a Long View: Cars for Today... and 10 Years Later

188 views · Published 4 December 2014 · 2:22 · Indexed 20 October 2026

Channel: IESE Business School · 2014 · Education

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Jürgen Stackmann is chairman of the executive committee of SEAT S.A., part of the Volkswagen Group. At IESE's Global Alumni Reunion, Stackmann describes the challenge of planning cars for the next decade as technology changes in real time. Throughout his 25-year career in the industry, Stackmann sees the importance of careful decision-making as a constant.

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