Example of Value-based Pricing by OSU Professor Larry Robinson
2,803 views · Published 20 October 2009 · 1:34 · Indexed 25 September 2026
Channel: Fisher College of Business · 2009 · Education
OSU Fisher College of Business Professor, Larry Robinson, gives an example of value-based pricing. He uses the "lightbulb" industry to explain how pricing strategy works. http://fisher.osu.edu/execed/
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