MOUMITA SARKER keynote at CYPHER2015
573 views · Published 21 September 2015 · 35:50 · Indexed 22 September 2026
Channel: AIM Network · 2015 · Education
12th Sep 2015, Bangalore MOUMITA SARKER is Director - Client Delivery at Cartesian Consulting CUSTOMER TRANSACTION-GENOME MAPPING IN MARKETING Targeted Marketing has gone beyond segmentation, each customer is a segment and each customer’s journey can be nudged, mapped and reset by self-learning. A case study walk through of application of neural network and behavioural economics in marketing. www.analyticsindiasummit.com
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