Monkey King Happy Family - by PepsiCo Bring Happiness Home 2016
4,188 views · Published 28 January 2016 · 8:31 · Indexed 20 September 2026
Channel: FRiDAY · 2016 · Entertainment
The Chinese New Year 2016 is the Year of the Monkey. This tells the story of a Chinese family who has portrayed the Monkey King of venerable Chinese mythology for four generations. The ad is produced by PepsiCo and directed by Andrew Lok. The video and following text source: https://youtu.be/p2kZrvYf6ko Welcome to my latest directorial effort for PepsiCo’s 2016 Chinese New Year campaign, “Bring Happiness Home: The Monkey King Family”. It is an honour to helm this film that is planted at the confluence of three cultural icons: the protagonist of “Journey to the West”, the family who has portrayed him for four generations, and a global brand like Pepsi Cola. I would like to extend my deepest gratitude to Danielle Jin, CMO of PepsiCo beverages, and her brand team, my business partner Alex Xie and our intrepid Team PepsiCo at CIVILIZATION Shanghai, scriptwriter Miya Wang, and producer extraordinaire Didi Xu. 2016 is the Year of the Monkey. So there will no doubt be a bevy of marketing campaigns showcasing the Monkey King or “Journey to the West”. How can PepsiCo’s “Bring Happiness Home” celebrate the Monkey King, this mythological simian symbol of irreverence and fun (personality traits rarely found in the heroes of traditional Chinese literature), in a very PepsiCo manner? Believe it or not, it was easy. Because the core values of Pepsi Cola, youth and irreverence, are the very qualities the Monkey King naturally embodies. I hope you enjoy the film. Brand: Pepsi Cola Product: Chinese New Year "Bring Happiness Home" Limited Edition Commemorative Pepsi Can Client: Danielle Jin / Shine Wei / Lia Pan / Yumiko Wang Agency: CIVILIZATION Shanghai Creative Director: Alex Xie / Stephen Zou / Miya Wang Writer: Miya Wang Art Director: Stephen Zou Agency Producer: Guo-Jun Yu Client Management: Grace Dong / Abby Yu Production Company: NUTS Film Film Director: Andrew Lok Assistant Film Director: Ling-Song Yu Cinematographer: Ke-Nan Qi Post Production: NUTS Film Editor: Didi Xu / Yin-Jian Lu / Shao-Hua Huang Producer: Didi Xu Colorist: Ying-Jie Zhang Music & Sound Design: Allen Zhang
