Technology Management Program UCSB: Innovation Strategy
4,792 views · Published 13 August 2010 · 1:19:21 · Indexed 21 September 2026
Channel: University of California Television (UCTV) · 2010 · Education
Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. Series: Technology Management Program [9/2010] [Business] [Show ID: 18597]
