What is Television? Panel #5 -- TV Advertising: New Directions or the Same Old Game
252 views · Published 31 July 2012 · 1:15:46 · Indexed 20 October 2026
Channel: University of Oregon · 2012 · Education
What is Television -- Panel #5 -- TV Advertising: New Directions or the Same Old Game
Moderator: Priscilla Peña Ovalle, University of Oregon, USA
Cynthia B. Meyers, College of Saint Vincent, USA -- Changing Industry Views of Audience Toleration of Commercials: Hulu v. Netflix
Gennadiy Chernov, University of Regina, Canada, and David Koranda, University of Oregon, USA - Consumer Perception Of Advertising Content Within The Context Of Local Television News
Allison Nettnin, Allegheny College, USA -- Gleeking Out: New Directions in Television Branding
Harsha Gangadharbatla, University of Oregon, USA, Kelty Logan, University of Colorado, USA, and Laura Bright, Texas Christian University, USA -- Just How Valuable is Television Advertising compared to Advertising on Social Media in the Minds of Consumers?
Darcey West Morris, Georgia State University, USA -- Why "Addressable" Means You're Too Accessible: The Future of Television Advertising
What is Television? A Conference to Explore the Past, Present, and Future of Television. March 1- 3, Portland, OR. Organized by Dr. Janet Wasko and the School of Journalism and Communication.
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