Marketing Case Insight 13.1: BRAND sense agency

1,898 views · Published 26 March 2014 · 7:07 · Indexed 6 November 2026

Channel: Oxford Academic (Oxford University Press) · 2014 · Education

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Simon Harrop, CEO of BRAND sense agency, speaks to Paul Baines about how the organization helps its clients build brands that enjoy deeper emotional connections with their customers through both communications and the customer experience to arrive at a holistic understanding of the brand's sensory impact.

BRAND sense agency is a branding agency specialising in sensory branding, and was founded on the belief that brands and marketers rely too heavily on vision and words to communicate with and engage consumers.

This video case study corresponds to Chapter 13 of Paul Baines & Chris Fill's Marketing, 3rd Edition. 
http://oxford.ly/1bIKwcM

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