Transformation in advertising

195 views · Published 11 January 2018 · 6:53 · Indexed 21 September 2026

Channel: SABC News · 2018 · News & Politics

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An uproar over the latest on-line advert by an international clothing brand has once again put transformation in advertising and marketing under the spotlight. Since the release of the ad some local celebrities and members of the public have announced on social media that they would boycott the company.  The advert showed a black boy wearing a top with "coolest monkey in the jungle" written on it. To talk more about this we're joined by Thabang Skwambane, Managing Director of the advertising agency, FCB Joburg.

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