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Designing for Experimentation to Enhance Digital Business Innovation | BUx on edX

1,613 views · Published 11 January 2018 · 1:18 · Indexed 29 October 2026

Channel: edX · 2018 · People & Blogs

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Learn how to create a culture of experimentation, where data is swiftly gathered to assess business value and drive innovation.

In this course, you will learn how to use Object and Service Oriented design principles and your development team to increase system flexibility so you can efficiently run experiments at the technical level and also refine business processes and models.

Good design enables a capability for experimentation that would otherwise be infeasible as it speeds up learning and decreases the development time needed to realize the necessary technical changes to drive the next experiment. This capability produces an increase in optionality and paths for innovation; and so overall increases business value.

The course, part of both the Digital Product Management and Digital Leadership MicroMasters programs, addresses both the digital (technical) and social (people) infrastructures and the essential interfaces between them. Managing these interfaces requires designing varying capacities to transfer, translate or transform the knowledge being used to develop experiments. This course focuses on two aspects of the social infrastructure:

the capacity of the technical infrastructure to engage user and identify their needs;
the ability to manage the interfaces between the development team and the technical infrastructure over time.
We will focus on how modular design is essential to project, process, and business model experimentation. Most importantly, you will learn how the synthesis of design, management and experimentation can create real business value.

What You Will Learn
Core design principles in Object Oriented and Service Oriented design that increase modularity and flexibility
Design as an exercise in experimentation
Topics in instrumentation and analysis of such design experiments
How to manage projects in the presence of experimentation
Using an experimental capability to enhance the overall project/product life cycle
How to manage people (employees and users) to achieve faster experimental cycle time

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