Why Content Marketing? Gain or Retain

1,414 views · Published 30 April 2012 · 0:56 · Indexed 23 September 2026

Channel: Content Marketing Institute · 2012 · Education

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Attract and retain customers with consistent content marketing.

Content Marketing Institute's (CMI) goal is simple: we want to help you with the how-to of content marketing. We believe the more you know about content marketing, and how to integrate it into your organization, the better you will market...attracting and retaining more and happier customers.
We teach marketers how to own their media channels instead of having to rent them through advertising. We do this through educational events like Content Marketing World (the largest content marketing event in the world), media properties like Chief Content Officer magazine (the leading trade magazine), and strategic consulting and research for some of the best known brands in the world (like AT&T, Tyco, PTC and others).

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