Expert Marketers Debate Whether the Global Brand is Dead

482 views · Published 11 August 2012 · 3:25 · Indexed 10 October 2026

Channel: FORA.tv · 2012 · Science & Technology

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Jonathan Becher, CMO at SAP, and Nora Denzel, Senior VP of Big Data, Social Design and Marketing at Intuit, debate whether marketing has met the end of the global brand.

Complete video available for purchase at http://fora.tv/2012/07/31/CMO_Forum_Marketing_Disruption_and_Future_Trends

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