BNP Paribas Open Full Bloom Campaign Teaser

3,203 views · Published 24 August 2017 · 0:19 · Indexed 31 October 2026

Channel: BNP Paribas Open · 2017 · Sports

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The BNP Paribas Open, to be held March 5-18, 2018, today launched “Full Bloom,” an integrated marketing campaign showcasing world-class tennis players that participate in the renowned global event woven into the natural beauty and backdrop of the desert landscape. 

Set on 54 sculpted acres of Coachella Valley desert, the Indian Wells Tennis Garden is one of the premier sporting venues in the world. In March, the desert and Garden are in “Full Bloom” with myriad of colors, flowers, palm trees and lush landscape set against a view of snowcapped mountains. It is a spectacular setting for the world’s largest combined WTA and ATP World Tour event.

Read more: http://bit.ly/2isFjPC

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