Look Who it Was Random video

Outbound Links is like Currency - Patrick Schwerdtfeger

72 views · Published 17 October 2009 · 2:16 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · People & Blogs

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses outbound links and why they are so important in the blogosphere.  It's one of the only things we control - who we link to.  And by linking to other resources in our field, we not only become a better resource to our own visitors but we also make ourselves known in the field by endorsing other participants within it.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about endorsements and control.  By linking out to others, we are doing them a favor and participating in the conversation.  Outbound links are like currency in the blogosphere because they are among the easiest and fastest ways to provide value to others within your field.  Let go of the scarcity mentality.  Embrace the abundance mentality and link out to as many people as possible.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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