Marketing Case Insight 7.1: Orange
682 views · Published 26 March 2014 · 11:58 · Indexed 30 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
Sue Wilmot, Head of Customer Strategy Delivery in the customer marketing team at Orange, speaks about how the company sets about retaining large numbers of international customers in different market conditions. Orange offers services including mobile and fixed-line telephony, internet and IPTV in 30 countries where the company operates for over 182 million customers. This video case study corresponds to Chapter 7 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
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