Stereotypes can deter consumer purchases, research says
1,354 views · Published 23 February 2011 · 2:33 · Indexed 21 October 2026
Channel: University of Minnesota · 2011 · Education
The perception of negative stereotyping, particularly in the areas of financial services and automobile sales and service, can cause consumers to fear being duped and forgo their purchases, according to new research by University of Minnesota Carlson School of Management associate professor Kathleen D. Vohs. This research provides some of the first evidence that the presence of negative stereotypes plays an important role in consumer judgments. Read more at:
More from this channel
-
2:24
U of M at the Minnesota State Fair
-
2:09
U of M offers class on I-35W bridge collapse
-
2:26
Trojan Ranks U of M #1 in Sexual Health
-
2:19
Ken Burns and "The War" at the U of M
-
0:36
Driven to Discover: What's the future of virtual technology?
-
2:00
University of Minnesota Rochester Opens New Campus
-
1:47
U of M receives $12.5 million gift from SMSC
-
3:41
U of M biofuel research moves forward