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BMW Marks 100 Year With Exclusive Lifestyle Program - Industry News

85 views · Published 19 May 2016 · 2:09 · Indexed 26 October 2026

Channel: Auto Focus · 2016 · Autos & Vehicles

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BMW is marking 100 years of pioneering mobility and in commemoration of its centenary, Asian Carmakers Corporation or ACC, BMW’s official local importer and distributor, is sending 100 chosen winners, who have purchased a brand-new BMW vehicle from March 1 to May 31, 2016, to the birthplace of BMW, in Munich (myu-nik), Germany. 

The first leg of the once-in-a-lifetime adventure begins when customers receive their very own RIMOWA luggage, compliments of BMW, for every unit purchased. Each BMW vehicle entitles the customer to a corresponding number of raffle entries. One hundred winners will be drawn over a course of three months, with entries from the previous month’s draw being carried over to the next, should they not be chosen. 

The lucky winners will then get an exclusive look at BMW’s vision of the future with a 3-day, 2-night trip via Singapore Airlines. Exclusive tours of the revered BMW Welt (velt) and BMW Museum to view the brand’s rich heritage and explore what’s in store for the next hundred years also await participants.

The BMW Group has had a significant influence on the future of mobility ever since it was founded in 1916. Over the years, it has constantly evolved, rising to its position today as a provider of premium mobility. The capacity for foresighted action is a part of the BMW Group’s DNA – as evidenced at many points throughout its history.

Against this background, the BMW’s centenary celebrations are set to focus primarily on what lies ahead and explore how individual mobility might develop over the coming decades.

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