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Sears Kenmore Elite | Television Commercial | 2001

3,729 views · Published 12 April 2017 · 0:31 · Indexed 6 November 2026

Channel: Analog Indulgence · 2017 · Entertainment

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Sears Kenmore Elite | Television Commercial | 2001

Kenmore Appliances is a brand of household appliances sold by Sears, Roebuck and Co. The brand first appeared on a four-drawer drop feed sewing machine sold from 1913 to 1919.[2] The first Kenmore washing machine was introduced in 1927.[3] The first Kenmore vacuum cleaners were introduced in 1932. Kenmore's upscale line of appliances is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro. In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot.
The products are currently[when?] produced by manufacturers such as Whirlpool, GE, Panasonic, Sanyo, LG, Bosch, Electrolux, and Mabe Mexico. The brand is controlled by Sears Holdings, and owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The name "KCD IP" is an abbreviation for Kenmore Craftsman DieHard intellectual property.[1] Today the brand is sold at all Sears Holdings stores, including Sears and, since 2005, at Kmart.
In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions.[4]

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