Discipline Fosters Creativity. Nick Shreiber talks about innovation with Prof. Paddy Miller

569 views · Published 23 January 2012 · 7:03 · Indexed 21 October 2026

Channel: IESE Business School · 2012 · Education

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To build a strong culture of innovation in the leading firm Tetra Pak, company leaders first had to disprove the widely accepted idea that "you can´t put a straight jacket on creativity," explains former CEO Nick Shreiber in this interview with IESE Prof. Paddy Miller. Convincing innovation executives that disciplined processes would actually boost creativity was a hard sell, he says.

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