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TEDxRotterdam - Frans Hiddema - Reduction of fear

838 views · Published 13 September 2010 · 9:48 · Indexed 2 October 2026

Channel: TEDx Talks · 2010 · Nonprofits & Activism

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The fear of becoming blind is something everybody can relate to. Just close your eyes and imagine the world will always remain dark like that.

Frans Hiddema is CEO of the Eyehospital in Rotterdam. His main focus is to reduce the fear of the hospitals patients. 'Scared patients run a higher risk of something going wrong. The less afraid, the more satisfied people are.' Fear reduction to Hiddema means creating an environment in which people feel at ease.

On TEDxRotterdam Frans Hiddema shares his unique view on patients, hospitals, fear and creating new business models.

About TEDx, x = independently organized event 

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

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