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How Nissan Uses Objects to Define and Maintain Design Intention

8 views · Published 3 September 2013 · 3:55 · Indexed 13 October 2026

Channel: AutoClub.bg · 2013 · Autos & Vehicles

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At Nissan, it is not unusual for creative types to define and maintain design intention for a new vehicle with a collection of 3-D objects. Past inspiration has been found in things like a bulldog, a shark fin, and a motorcycle tank.
"Objects for us designers are very important. They allow us to communicate very well our design intention and to keep that intention all along the project," said Francois Farion, senior manager, Nissan color and design strategy.

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