Markets and Value-based Pricing
488 views · Published 24 September 2009 · 1:25 · Indexed 20 September 2026
Channel: Fisher College of Business · 2009 · Education
Professor Larry Robinson from The Ohio State University Fisher College of Business explains how to use value-based pricing related to engaging market segments. One of the questions firms need to ask themselves is whether or not they want to compete in a market. http://fisher.osu.edu/execed
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