My Best Copywriting Hack Of 2018 | Pro Church Daily Ep. #036

1,983 views · Published 17 February 2018 · 9:34 · Indexed 20 September 2026

Channel: Brady Shearer · 2018 · Howto & Style

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With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.

See full post here: https://prochurchtools.com/best-copywriting-hack-2018-ep-036/

February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow – @BradyShearer – he will be sharing what the giveaways are, as well as how to participate throughout the month.

WHAT’S IN THIS SESSION?

- Original concept by Brian Dean (1:01)
- This concept is universal and proven over decades (1:51)
- The LOST example (2:01)
- Bucket brigades (3:04)
- Examples (3:22)
- Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)

SHOW NOTES & RESOURCES MENTIONED

- https://prochurchtools.com/
- https://www.facebook.com/prochurchtools
- https://www.storytape.com/
- https://www.instagram.com/bradyshearer/
- https://twitter.com/bradyshearer
- https://www.instagram.com/alexander.mills/

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