Duke Fuqua Alum Jennifer Lineen talks about how the unconscious affects buying decisions.

342 views · Published 25 February 2014 · 3:30 · Indexed 20 September 2026

Channel: Duke University - The Fuqua School of Business · 2014 · Education

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Jen Lineen MBA '05, Shopper Marketing Manager at Coca-Cola, discusses the effects of the unconscious on purchasing decisions.

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