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Isuzu Tuguegarao Satellite Office Groundbreaking and Truck Fest - Special Feature

972 views · Published 2 September 2016 · 7:18 · Indexed 17 October 2026

Channel: Auto Focus · 2016 · Autos & Vehicles

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Isuzu Philippines Corporation has literally been all over the place, making the most of a resurgent automotive industry that has seen the sales of its brands spike up since the start of the year.  Most recently, on July 20, IPC held the second Truck Fest in Cagayan Valley. But before that, the Isuzu Tuguegarao office held the groundbreaking of its satellite office in the adjacent town of Iguig. Two milestone events for IPC in one day, in one provincial city, and Auto Focus was there to cover the double proceedings.

It was a return engagement of sorts for Isuzu Philippines Corporation in sweltering Tuguegarao City on July 20. This day marked the second time IPC visited this agricultural province in a span of a year, the last being in September 2015 when it first held the Isuzu Truck Fest in Tuguegarao City.

This time, however, IPC was here not only to showcase once more its class-leading trucks, but to bear witness to its expanding network of dealers.

That morning, IPC officials, led by its President Hajime Koso, attended the official groundbreaking ceremonies of the soon-to-rise satellite office of Isuzu Tuguegarao on a 5,000-square-meter commercial lot in Iguig, just a 5-minute drive from the old Isuzu Tuguegarao dealership. When completed, this satellite office would be even bigger than the original Tuguegarao dealership itself. Thus, the occasion brought much excitement and optimism to those in attendance.

The Isuzu Tuguegarao satellite office will soon become another landmark for BMD Motors, the authorized Isuzu dealer in the Cagayan Valley region which counts Isuzu 
dealerships in Bulacan, Isabela, Cabanatuan and Meycauayan aside from Tuguegarao.

The occasion was well attended by members of the Domingo clan, the local government, and IPC. All parties vowed to work hand-in-hand to achieve the objectives set forth by the establishment of the Iguig satellite office.

Immediately after the groundbreaking rites, the group proceeded to the formal opening of the second Isuzu Truck Fest in Tuguegarao City, held just across the Isuzu Tuguegarao dealership. IPC officials led by President Koso and BMD Motors’ EVP Dr. Zinnia Domingo led the ribbon-cutting ceremony signifying the start of the 5-day Truck Fest.

Koso-san might have been to Tuguegarao now twice, but the reliable, dependable brand he carries are here to stay and play a pivotal role in the agricultural and industrial development of that region, not just in the northern part of the country, but everywhere. In fact, according to the latest truck and bus sales figures from IPC, the combined sales of IPC’s commercial trucks and buses in the first six months of 2016 have gone up by almost 37 percent compared to the same period in 2015, and that includes an incredible 833-percent spike in sales of its Category IV trucks and buses. You know what? I have a really strong hunch that this series of Truck Fests has something to do with that.

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