Look Who it Was Random video

10 Optimization Tips For High Converting Landing Page

1,311 views · Published 26 July 2016 · 15:11 · Indexed 23 September 2026

Channel: Jordan Alexo · 2016 · Education

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Learn 10 secrets to build a high converting squeeze page. In this video, I made my landing page with Instapage. Using their service you are able to make any type of landing page in just matter of seconds.

If you'd like more information then watch my Instapage tutorial here: https://www.youtube.com/watch?v=9xLvZLMOaGU

Here's a general overview about the 10 secrets:

Secret 1 - Title

One of the most important aspects is having an amazing landing page title. Most of your visitors will immediately decide if they want to leave or stay and read the rest based on it.

Secret 2 - Sub-Heading

A sub-heading is optional, yet if you want to add one then make sure it provides extra details about your offer.

Secret 3 - High Quality Image

A exciting and vibrant image can nearly capture anyone's attention in a blink of on eye. 

Secret 4 - Bullet Points

You add 3 to 5 bullet points. Each point should offer benefits of your lead magnet. Don't overextend or else you might overload your visitors with too much information.

Secret 5 -  Build Trust

People will only add their email or purchase your product if they trust your landing page. You have a few ways to do this, including:

- Testimonials
- Contact Us info
- We protect your privacy
- Brand Logo

Secret 6 -  Call To Action (CTA)

Another extremely important part of any good landing page. Always make your CTA bold and big. You want people to easily see it. You may use bright colors, such as: red, yellow and green.

As text just affirm what people will receive once they subscribe.

Secret 7 - Ask The Necessary Fields

The less fields you have in your optin box the better! If you only need to ask someone's email address then only ask that! People are typically lazy and don't like to work hard to get their lead magnet.

Secret 8 -  Show Them Pain

You must somehow convey pain to your visitors. The same pain the are perhaps feeling in this present moment in their life. Pain is a very powerful emotional trigger far more than pleasure. 

Secret 9 - Give Them Pleasure

You want your visitors to associate your product as something, which will eliminate the pain they have in their life. You may do this by using testimonials, bullet points, title etc

Secret  10 - Landing Page Structure

You should make a page that has a good organization. It should start by enticing people with the title and each section make them get more and more exciting to immediately grab your lead magnet.

Once they get to your optin box in the bottom, they won't think twice about signing up.
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