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How Booze is Becoming the New Popcorn at Movie Theaters | THR News

37 views · Published 2 February 2017 · 2:04 · Indexed 14 October 2026

Channel: THR News · 2017 · People & Blogs

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Forget popcorn and Milk Duds. Booze is the next step in cinemas' fight against flagging attendance. For decades, local and state laws prevented movie chains from offering alcoholic beverages in regular auditoriums. Only dine-in theaters could offer booze by securing a restaurant liquor license, while some high-end cinemas — including the Landmark and ArcLight in L.A. — offered beer and wine in designated 21-and-over auditoriums. During the past two years, 32 states have relaxed their laws, allowing theaters to serve alcohol in any auditorium.

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