E-commerce and the Global Storefront
225 views · Published 21 May 2014 · 2:51 · Indexed 21 October 2026
Channel: IESE Business School · 2014 · Education
Digital has changed everything about retail and marketing is now a multi-screen operation, speakers heard at IESE?s first Industry Meeting on e-commerce. Among the issues discussed were the need for an international currency to meet the demands of the global storefront and an approach that involves using resources better rather than simply producing more and more. SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/
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