Look Who it Was Random video

Webinar: Improving Digital Engagement

343 views · Published 11 August 2016 · 43:14 · Indexed 10 November 2026

Channel: Take Me Fishing · 2016 · Education

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Knowing who to target through email marketing is an important aspect of communicating with anglers and boaters. It's imperative to continue communications to keep these audiences engaged with current opportunities in your state. 

Want to learn some quick tips and ideas on how to improve your digital engagement? View this webinar with Natalie Fedie, GovDelivery's VP of Client Services, and Jenifer Wisniewski, Georgia Wildlife Resources Division's Marketing and Communications Manager, as they share:

• Best practices from peer organizations.
• Public sector benchmarking information.
• How-to information for state government agencies to improve recruitment, retention and reactivation (R3) efforts. 
• Tips that anyone can implement right away; from novice to experienced email marketers.
• Real examples of state-agency led email campaigns targeted to specific audiences.
• Simple and quick lapsed angler email campaign details. 
• Results and revenue earned from email campaigns.

Download a PDF of the presentation here:

https://www.takemefishing.org/corporate/resource-center/webinars-workshops/rbff-webinars/

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