MozCon 2015 - 06 - The Perfect Pair: Using PPC Data to Influence SEO with Stephanie Wallace
202 views · Published 9 August 2017 · 18:23 · Indexed 20 September 2026
Channel: Moz · 2017 · People & Blogs
PPC is an easy testing ground for your SEO. Stephanie will explain how to better integrate them and leverage campaign data to influence SEO strategies. Stephanie Wallace is Director of SEO at Nebo, a digital agency in Atlanta. She helps clients navigate the ever-changing world of SEO by understanding their audience and creating a digital experience that both the user and Google can appreciate.