What Do You Name a Startup That's for Dirty Hands?
135 views · Published 18 July 2013 · 3:27 · Indexed 20 September 2026
Channel: The Wall Street Journal · 2013 · News & Politics
The co-founders of SwipeSense, which makes a sensor-equipped device that incentivizes healthcare workers to keep their hands clean, get silly while telling the story of how they chose their brand name, logo and tagline. Have a look! Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM
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