UN Women The Bridal Uniform - HUM Bridal Couture Week
4,993 views · Published 20 December 2018 · 2:08 · Indexed 8 October 2026
Channel: Campaigns of the world · 2018 · Entertainment
Almost a quarter of Pakistani women in the last ten years have been married before the age of 18. Proposals to raise the legal marriage age to 18 have been rejected previously on religious grounds. This stunt saw the creation of a special bridal gown that merges a schoolgirl's uniform with a traditional wedding dress – sending an impactful and disruptive message in the process. Credits Advertising Agency: BBDO Pakistan Production Company: Ali Xeeshan Theatre Studio Executive Creative Director: Ali Rez Creative Directors: Hira Mohibullah, Assam Khalid, Ali Rez Designer: Ali Xeeshan Copywriters: Aamna Rahim, Huma Mobin Associate Creative Director: Moiz Khan Creative Assistant: Fatima Ansari Designers: Haroon Rashid, Haseeb Akram Account Executives: Tazeen Asaad, Eesha Khan Production Assistant: Mian Aleem Ali Producer: Zohaib Kazi Public Relations: Maida Azmat Designer: Ahmed Zafar Producer: Raza Shah Strategic Planning Director: Assam Khalid Photographer: Abdullah Harris Creative Director: Jamayal Tanweer
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