Non-Price Competition in Markets

3,191 views · Published 5 November 2018 · 8:16 · Indexed 21 October 2026

Channel: tutor2u · 2018 · Education

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The gym industry in the UK continues to grow with a new report published in 2018 estimating that one person in seven in the UK has a gym membership of one form or another.  The sector is always evolving including the rise of the low-cost budget gym chains, extensive use of pay as you go as a pricing tool and the rapid expansion of alternatives such as CrossFit, boxing and kick-boxing clubs and franchises, outdoor endurance events such as Tough-Mudder and regular Park runs. We must also consider the increasing per capita spend on individual fitness equipment and apps which provide in many cases a viable substitute for gym membership.

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