256: Win Without Lowering Your Prices
2,373 views · Published 17 July 2018 · 19:23 · Indexed 26 October 2026
Channel: Business of Architecture · 2018 · Education
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework "Wow, that's a lot of money … I had no idea it was going to be that much!" If you've heard this before, you've probably presented a proposal to a client. Clients base their idea of 'too much' off false assumptions. Fortunately, there's an effective way to win without lowering prices.
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