From Amateur to Expert - The new BMW offers a carpet of light. Do you?

151 views · Published 9 October 2018 · 1:35 · Indexed 27 September 2026

Channel: Douglas Kruger - Big Ideas That Drive Prosperity · 2018 · People & Blogs

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The new BMW offers its buyers a 'carpet of light'. There's no point to this innovation, other than how it makes users feel. 

Experts sometimes loose sight of the importance of emotional reaction to their offerings. Sure, you're technically excellent. But is the visceral pull there too?

Professional speaker and business author Douglas Kruger explores expert positioning across a range of industries and interests. See him in action, or book him as a motivational speaker for your next conference or event, at www.douglaskruger.com

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