HP Adviser APCO Built Crisis Unit Handling Vioxx, Ford: Video

350 views · Published 23 March 2012 · 1:26 · Indexed 28 September 2026

Channel: Bloomberg Originals · 2012 · Entertainment

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Aug. 11 (Bloomberg) -- APCO Worldwide, the public relations firm that advised Hewlett-Packard Co.'s board after accusations of harassment against its chief executive officer, has handled crises from Merck & Co.'s Vioxx scandal to Ford Motor Co.'s troubles with Firestone tires on its Explorers, and now is helping Wall Street earn back America's trust. Bloomberg's Melissa Long reports. (Source: Bloomberg)

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