How To Use Amazon Categories To Sell More Books With Alex Newton From K-lytics
4,091 views · Published 10 July 2018 · 1:32:24 · Indexed 30 October 2026
Channel: The Creative Penn · 2018 · Education
This is a replay of a live webinar that I did with Alex Newton from K-lytics recently about how to use categories and keywords to sell more books. See below for time stamps and topics covered. YOUR GUIDE TO THE WEBINAR CONTENT Video Time | Topics Covered: 00:01:20 Who is Alex Newton? 00:04:05 Beyond the Kindle gold rush. How K-lytics was born. 00:05:40 Facts about the Kindle self-publishing landscape today 00:07:30 Amazon Kindle revenue vs. ebook supply 00:09:55 Amazon sales rank and what many people miss 00:13:00 The basic formula behind the Amazon sales rank algorithm 00:15:40 What number one bestseller ranks really mean 00:18:30 The Amazon category hierarchy explained 00:19:47 Why book categories are essential for your book's visibility 00:22:30 How Harry Potter uses categories for increased visibility 00:25:55 The highest-selling and worst categories on Kindle 00:30:00 Step 1: Author Goals - Two fundamental questions explored 00:33:21 Step 2: Finding high-selling categories 00:33:47 The difference between bestseller lists and search results display 00:34:48 Actual data: The highest selling Kindle subcategories 00:36:00 How to gauge books sales trends - examples 00:38:00 Amazon book search hack: negative search operators 00:40:00 Steü 3: How to balance book supply and book demand 00:42:00 Example: Gothic Romance vs. Romantic Erotica 00:44:15 Romance: performance differences of 60 categories 00:44.52 Science Fiction and Fantasy: from niches to mainstream 00:45:45 Step 4: Finding categories that are easy to rank in 00:46:45 People gaming the Amazon Kindle category system 00:48:30 Step 6 How to ensure broad exposure of your book 00:49:20 Example: Bella Forrest - Books with more than 10 categories 00:50:00 Step 6 Finding categories that have a topical fit with your book 00:51:16 Amazon hack: How to find all categories that a book is using 00:55:17 How to find and get into all these desired categories? 00:56:00 BISAC Codes and KDP Dashboard vs. the Amazon storefront 00:59:30 How K-lytics has the research already done for you 01:00:00 K-lytics genre database demonstration 01:01:00 Book trend and book genre monitoring 01:10:30 Live question and answer session 01:13:30 Typical content of genre seminars 01:15:00 Top selling cover research example 01:16:00 More about K-lytics memberships 01:18:00 Print book vs. ebook penetration by genre 01:20:00 Kindle hack: How to determine the exact size of a category in 2018 01:25:00 How to ensure sales rank fluctuations do not lead you astray 01:26:15 Full demo of a K-lytics genre seminar content 01:29:00 Author rank, category rank, and wrap-up and contact information You can access the special webinar deal here: https://www.thecreativepenn.com/klytics-deal You can find more K-lytics reports here: https://www.thecreativepenn.com/genre ** I am an affiliate of K-lytics as I find the data useful and have personally used it for my own book categories on Amazon. For any technical questions, please ask Alex directly: support AT k-lytics.com **
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