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THE EVENT - MARCH 28, 2009 - THE STADIUM LOFTS

212 views · Published 1 April 2009 · 3:59 · Indexed 5 October 2026

Channel: djlovelace · 2009 · Science & Technology

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http://www.etaadvertising.com/
 ETA Advertising and DOMA Properties worked together to ensure "The Event" lived up to its name. Thousands of fliers and door hangers were sent out and a handful of billboards were erected to promote it.

Organizers set up balloons, tents and even a sound system in front of Stadium Lofts to attract attention and keep the campers entertained and enthusiastic. Rock, disco and hip-hop was played throughout much of the night and again at daybreak, and homebuyers enjoyed singing karaoke.

Cindy Allen, owner of ETA and a marketing consultant, said that in addition to mass marketing, her company used several real estate databases to ensure that they were targeting interested, qualified homebuyers.

Those who responded to the advertising were walked through models and given step-by-step instructions on how they could qualify. Today they had to put down a $5,000 deposit and schedule an appointment to sign a contract  presumably after they'd had a little more sleep.

Those near the front of the line this morning were elated, actually jumping around when House of Pain's "Jump Around" blared through the speakers just before the office opened at 10 a.m.

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