Look Who it Was Random video

It begins with every bite | Matthew Prescott | TEDxUCLA

1,005 views · Published 13 June 2018 · 10:54 · Indexed 20 September 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

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How do we build a better breakfast? Matthew Prescott shows us how our current food system uses livestock as middlemen and how plant-based proteins can help us create a more direct and sustainable food culture. Matthew Prescott is the author of Food Is the Solution: What to Eat to Save the World. He's Senior Director of Food Policy for The Humane Society of the United States, an advisor to the Good Food Institute, and a leading figure in the global movement to reform how we farm and eat. A sought-after speaker and thought leader, Prescott has spent over a decade and a half sharing his ideas with Ivy League universities, Fortune 500 companies, consumers, and more. His work has helped lead to sweeping changes in the supply chains of hundreds of major food companies, impacted countless individuals’ diets, and has been covered extensively by the media: his work has been featured by CNN, in the pages of the New York Times, the Wall Street Journal, USA Today, the Boston Globe, and countless more; he's been published in FORTUNE, the Washington Post, Barron’s and others; his photographs have appeared in Rolling Stone and Food & Wine; and he was even once a guest on NPR’s Wait Wait…Don’t Tell Me. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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