Cleverly Connected: Ian Thomas at TEDxCheltenham

488 views · Published 14 February 2013 · 16:53 · Indexed 23 September 2026

Channel: TEDx Talks · 2013 · Nonprofits & Activism

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Ian is a brand communications consultant and co-founded New Tradition in 2010. In a 20-year career spanning roles ranging from sports marketing to financial services, he's led agency account teams working for brands including Audi, AXA, Jewson, TGI Fridays and Tissot, and has been marketing director of English Hockey and head of marketing at Sesame.

He is intrigued by technology's influence on communication design, its potential to challenge conventional thinking about what we mean by 'brand' and, as a result, the possibility that people can transform 'socially irresponsible' industries for themselves.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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