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Karen Moon keynote: "Style Stalking: Patterns that Drive Fashion Trends" -- Strata + Hadoop 2014

2,760 views · Published 17 October 2014 · 10:03 · Indexed 22 October 2026

Channel: O'Reilly · 2014 · Science & Technology

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From the 2014 Strata Conference + Hadoop World in New York City, Karen Moon's keynote "Style Stalking: The Stochastic Patterns that Drive Fashion Trends."

It’s no secret that rapidly evolving consumer preferences present a perpetual challenge for brands and retailers that need to forecast accurately to stay in business. When consumers repel trends that are “so last season”, how does one draw patterns from the appropriate signals? Karen will discuss the characteristics of unstructured data that makes identifying and synthesizing fashion trends particularly challenging and how getting it right can be a competitive advantage.

About Karen Moon:
Karen is Co-founder and CEO of Trendalytics, a style-centric visual data platform that measures consumer engagement with merchandise trends. With over twelve years of experience in retail and technology, Karen worked with companies across the supply chain – department stores, luxury retailers and independent designers. At Goode Partners, she executed the firm’s investment in SkullCandy (NASDAQ: SKUL) and worked on the turnaround of a luxury specialty retailer. Previously she worked in Gap Inc.’s Corporate Strategy group, where she assessed acquisition and new retail concept opportunities such as Piperlime.com. Karen started her career in investment banking at Goldman Sachs & Co. where she executed over $1 billion in technology and media transactions.

Karen holds an M.B.A. from Harvard Business School and a B.A. from UCLA where she graduated Summa Cum Laude. Her research at Harvard included studies in multi-channel retailing, luxury diffusion brands and supply chain innovation for emerging designers. Karen initially pursued a B.A. in Fashion Design at Otis College of Art & Design, where she was a Grant recipient and recognized on the Dean’s List. She’s been featured on the Wall Street Journal, Forbes and other publications.

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