Strangers to Superfans. Book Marketing With David Gaughran
3,688 views · Published 3 June 2018 · 43:21 · Indexed 8 November 2026
Channel: The Creative Penn · 2018 · Education
Get your Free Author 2.0 Blueprint at: http://www.TheCreativePenn.com/blueprint If you want to have a long-term career as an author, you need readers to care about you and want to buy your books over the years to come. So how do you turn strangers into superfans? I discuss this and more book marketing tips with David Gaughran in today's show. David Gaughran is the bestselling author of historical fiction, short stories, and popular guides for writers. His latest book is Strangers To Superfans: A Marketing Guide To The Readers' Journey. The ups and downs of David’s author career over the past few years The effects of a disappointing book launch Staying current with book marketing strategies What the Buyer’s Journey is and how it applies to authors marketing their books How Kindle Unlimited has changed the book landscape, even for those not enrolled in the program Why KU isn’t a magic bullet How much Also Boughts matter for book sales The five stages of the reader journey and why we sometimes accidentally focus on the wrong stage You can find David Gaughran at http://www.DavidGaughran.com and on Twitter @DavidGaughran You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/
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