Show Me the Money: How Network Operators Can Succeed at Selling Advertising

357 views · Published 11 June 2014 · 27:31 · Indexed 22 October 2026

Channel: FESPA · 2014 · Science & Technology

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A Sign Hub presentation at FESPA Digital 2015, hosted by Daniel Parisien, BroadSign's VP of Marketing and Strategy.

For more news and insight, see http://www.fespa.com

Digital place-based media is increasingly being allocated to advertising budgets and digital signage network operators should know how they can benefit. This presentation will discuss three game changers and how they will bring more money to networks: the Android-induced decline in market prices, the adoption of digital signage by static sign makers and programmatic media buying.

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