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Guy Kawasaki on Successful Marketing: Plant Many Seeds

3,198 views · Published 4 May 2011 · 3:04 · Indexed 4 November 2026

Channel: FORA.tv · 2011 · People & Blogs

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Complete video at: http://fora.tv/2011/03/24/Guy_Kawasaki_Enchantment_Marketing

Author and Twitter guru Guy Kawasaki applies the theory that a small number of low profile individuals can drive a product's success through word of mouth online. Kawaski speculates that sending his most recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, to 1400 bloggers for review had as much influence on the popularity of the book as sending it to 200 A-list reviewers did.

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Marketing these days is strategic and holistic and involves a whole lot of genuine social media engagement. Renowned venture capitalist Kawasaki is famous for helping to create Apple product evangelism and for his legendary marketing methods. He explains how to develop the highest level of relations with customers, employees and colleagues by affecting their hearts, minds and actions. - The Commonwealth Club of California

Guy Kawasaki is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting site Truemors and the RSS aggregator Alltop. He is also a well-known blogger, who trades on his association with Apple.

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