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How did Activision Succeed, where Electronic Arts Failed?

512 views · Published 17 August 2018 · 7:36 · Indexed 22 September 2026
Channel: Ai Cave · 2018 · Gaming
Attention! Call of Duty Black Ops 4 and Battlefield 5 Players - Is It Worth the Money?
Playlist: Gaming Vlog - https://www.youtube.com/playlist?list=PLve8WNIocgBp0qZrw38SEUOnwECrCKede
Hello and welcome back to Ai Cave. Well, the first part of the Call of Duty: Black Ops 4 Multiplayer Beta is over. After posting our video of the Black Ops 4 Beta review, I started working on the script for the next CoD video, but it start turning into more of a review for the actual game rather than the beta, so I decided to drop the project for right now. Instead, I decided to take a look at something that many people aren’t paying attention to Activision’s marketing plan for the game coupled with their intent to pass the game off as a full priced title despite the fact it’s lacking a campaign. I think the best way to discuss this is to look back on CoD WW2 as an example.

The modern gaming industry likes additional methods of monetization, the common trends currently being microtransactions and loot boxes. We all know this: Rockstar makes money in GTA online with ‘Shark Cards’, and you’ve got to be living under a rock to miss hearing about EA’s controversial methods. But let’s take a look at how Activision does this!

Everyone has heard about the scandals surrounding EA even aliens in a galaxy far, far away. At first, it was Battlefront 2. “Why is it” thought the executives at EA looking over the figures for their sales, “that Season Pass purchases are plummeting?” They then notice the sales report of the budding mobile gaming market, where players have long been accustomed to paying for every sneeze. "Well, we can’t be better than them." – decided the people at EA and made the progression system in Battlefront 2 completely dependent on loot boxes. They, of course, needed to be either purchased for real money or slowly generated with in-game currency. Read the entire article here - https://www.aicave.net/theblog/electronic-arts-vs-activision

Big Thanks For letting me use the Battlefront 2 Gameplay Footage:
Magicord216: Star Wars Battlefront 2 - Galactic Assult Gameplays Xbox 1 (No Commentary) - https://youtu.be/TDpbv1JQ7L4
Subforce: Star Wars Battlefront 2 - Darth Vader Gameplay - https://youtu.be/3-q-dCVae4c

#CallofDuty #BlackOps4 #Gaming

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Production Music courtesy of Epidemic Sound: www.epidemicsound.com
Original source - gameguru.ru
How did Activision Succeed, where Electronic Arts Failed?

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