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Do You Choose the Right Customer or the Right Business Model First?

3,901 views · Published 8 February 2016 · 2:19 · Indexed 1 October 2026

Channel: GaryVee Video Experience · 2016 · Education

Q: Did you decide you wanted to sell your services to the big Fortune 500 companies vs. consumers first and then come up with VaynerMedia? Did you choose who you wanted to sell to first to maximize profits and then come up with the business model?

Watch the full #AskGaryVee Show Episode 92 here:
https://www.youtube.com/watch?v=NiQ-3Oxzlmc

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Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.

Gary Vaynerchuk is a serial entrepreneur.  Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.

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Do You Choose the Right Customer or the Right Business Model First?

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