Business is Personal: How to Leverage Your Personality to Get More Business with Christine Yodsukar

266 views · Published 3 November 2018 · 7:24 · Indexed 12 November 2026

Channel: Behind the Shutter · 2018 · Education

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https://www.behindtheshutter.com/how-to-leverage-your-personality-to-get-more-business/

This article is kind of about branding, but it’s essentially about how to become the go-to photographer or videographer for companies that will keep you working and your cash flow flowing.

A few years ago, I thought that being a business owner meant I had to act like a business owner. Because my experience up until that point was as an artist, I didn’t understand what a business owner actually did. I thought it meant hiding who I really was (because who is going to hire someone with glitter in their hair to photograph their next campaign?) and pretending I thought I was better than everyone else. I thought “professional” meant cleancut and boring. It turns out that “professional” actually means competent, experienced and skillful—not anything to do with my personality.

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