Look Who it Was Random video

Customize Website Links on LinkedIn - Patrick Schwerdtfeger

35 views · Published 1 December 2009 · 1:17 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the links you can put on your LinkedIn profile and the ability to customize those labels to say something more relevant to the visitor.  The default labels include "my blog", "my website" and "my company".  Instead, Patrick recommends customizing those labels to say something more applicable to the reader.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about relevance.  LinkedIn offers users a variety of ways to customize your profile and tailor it to your own particular audience.  The website links are just one example but they certainly demonstrate how easy it can be to make some of these enhancements.  Take advantage of that opportunity by customizing the labels for the three website links you have on your LinkedIn profile.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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